Privacy Policy

1. Overview

Scratch Golf ("we," "us," "our," or "Company") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website shopscratchgolf.com (the "Site") and make purchases through our platform.

Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our Site. By accessing and using the Site, you acknowledge that you have read, understood, and agree to be bound by all the provisions of this Privacy Policy.

2. Information We Collect

Information You Provide Directly

• Account Information: When you create an account or make a purchase, we collect your name, email address, postal address, phone number, and password.
• Payment Information: Your payment details (credit card, debit card, etc.) are processed directly through Shopify's secure checkout system. Scratch Golf does not store complete payment card information on our servers.
• Communication Data: When you contact our customer support team or sign up for our lead popup or newsletter, we collect your email address, name, and any messages you send us.
• Product Reviews and Feedback: Any reviews, ratings, or feedback you submit are collected and may be published on our Site.

Information Collected Automatically

• Browsing and Usage Data: We automatically collect information about your interactions with the Site, including pages visited, products viewed, time spent on pages, click patterns, and referral sources through Google Analytics 4 (GA4).
• Device Information: We collect information about your device including device type, browser type, operating system, IP address, and unique device identifiers.
• Location Data: We collect approximate location information based on your IP address to provide localized service and comply with regional regulations.
• Cart Data: Information about products added to your cart is stored locally in your browser using localStorage, even if you don't complete a purchase.

Information from AI Advisor

• When you interact with our AI advisor tool, we collect your questions, preferences, product interactions, and the recommendations provided. This data helps us improve product recommendations and understand customer needs. Your AI advisor interactions may be associated with your account if you're logged in.

3. How We Use Your Information

Scratch Golf uses the information we collect for the following purposes:

• Processing and fulfilling your orders through our Shopify checkout system
• Sending transactional emails (order confirmations, shipping updates, refund notifications)
• Providing customer support and responding to inquiries
• Sending marketing communications and promotional offers (with your consent)
• Analyzing Site usage patterns and improving user experience through GA4
• Personalizing your shopping experience and product recommendations
• Preventing fraud and ensuring the security of our Site
• Complying with legal obligations and enforcing our Terms of Service
• Conducting research and analytics about customer preferences and behavior
• Managing and improving our AI advisor tool functionality

4. Cookies and Tracking Technologies

We use cookies, web beacons, pixels, and similar tracking technologies to enhance your experience on the Site. For detailed information about the types of cookies we use and how to manage them, please see our Cookie Policy.

Google Analytics 4 (GA4): We use GA4 to track user behavior and Site performance. GA4 uses cookies to identify returning visitors and gather aggregated data about how visitors use our Site. This data helps us understand traffic patterns, popular products, and user journey optimization.

5. Third-Party Services

Our Site uses third-party services that may collect information about you:

Shopify

All payment processing and checkout functionality is handled by Shopify. Your payment information and checkout data are subject to Shopify's privacy practices and security protocols. Scratch Golf does not have access to complete payment card information.

Google Tag Manager (GTM)

We use Google Tag Manager to manage analytics tags and tracking pixels on our Site. This allows us to monitor Site performance and user behavior across multiple analytics platforms.

Email Service Provider

When you sign up for our lead popup, newsletter, or marketing communications, your email address is stored with our email service provider. You can unsubscribe from marketing communications at any time by clicking the unsubscribe link in any email.

6. Data Sharing

Scratch Golf does not sell your personal data. However, we may share your information in the following circumstances:

• Service Providers: We share order information with our shipping partners and the manufacturers we dropship from to fulfill your orders.
• Payment Processors: Payment information is processed through Shopify's secure payment gateway.
• Legal Requirements: We may disclose information when required by law or to comply with legal processes.
• Business Transfers: If Scratch Golf is involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.
• Analytics Partners: Aggregated, non-personally identifiable data may be shared with analytics services like Google Analytics.

7. Data Retention

Scratch Golf retains your personal information for as long as necessary to provide our services and fulfill the purposes outlined in this Privacy Policy. Transaction data is retained for at least 3 years to comply with tax and legal requirements. Marketing data is retained until you unsubscribe or request deletion. You may request deletion of your account and associated data at any time by contacting support@shopscratchgolf.com.

8. California Consumer Privacy Act (CCPA) Rights

If you are a California resident, you have the following rights under the CCPA:

• Right to Know: You have the right to request what personal information Scratch Golf collects, uses, and shares about you.
• Right to Delete: You can request deletion of personal information collected from you, subject to certain exceptions.
• Right to Opt-Out: You can opt out of the sale or sharing of your personal information (though we do not currently sell or share personal information for cross-context marketing).
• Right to Correct: You can request correction of inaccurate personal information.
• Right to Limit: You can limit the use and disclosure of sensitive personal information.
• Right to Non-Discrimination: Scratch Golf will not discriminate against you for exercising your CCPA rights.

To exercise any of these rights, please contact us at support@shopscratchgolf.com or call (703) 423-0570. We will verify your identity and respond within 45 days of receiving your request.

9. GDPR Rights

If you are located in the European Union or European Economic Area, you have the following rights under the General Data Protection Regulation (GDPR):

• Right of Access: You can request a copy of your personal data and information about how we process it.
• Right to Rectification: You can request correction of inaccurate or incomplete personal data.
• Right to Erasure: You can request deletion of your personal data, subject to certain exceptions.
• Right to Restrict Processing: You can request that we limit how we process your personal data.
• Right to Data Portability: You can request to receive your personal data in a structured, commonly used format.
• Right to Object: You can object to marketing communications and certain types of processing.
• Right to Lodge a Complaint: You have the right to file a complaint with your local data protection authority.

To exercise any of these rights, please contact us at support@shopscratchgolf.com. We will respond to requests within 30 days.

10. Contact Us

If you have questions about this Privacy Policy or our privacy practices, please contact us:

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you of material changes by updating the "Last Updated" date at the top of this policy.